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In the digital age, it’s no secret that social media is leading the charge for everything from e-commerce to entertainment. From individuals using social media to learn more about their favorite brands, to shop online, to connect with their friends and family and also their favorite online personalities, there is a wealth of potential to be tapped into. 

While trending content is ever-changing, it undoubtedly gives those online the ability to maximize their reach, and this is leading more and more businesses to consider whether they can be leveraged.

Can businesses leverage trending social media topics?

The good news is that the answer is yes, but it will take some effort to define not only what is trending right now but also the content that is likely to stick around. 

For example, every brand, business, influencer, and even casual user recently tailored their content to feature Barbie, as the release of the movie made waves across the world. Even niches that had no direct correlation produced images and videos that featured the color pink and elements relating to the Barbie brand. This is a strategy that worked well for many, but of course this will only be short lived.

On the opposite side of the spectrum, a trend that has been taking over recently and is helping content to meet the needs of more diverse audiences is AI voiceovers, and as these pose a host of advantages, this trend is likely to have some longevity and will boost more than just engagement for the right business.

What are AI voiceovers?

Right now, you probably won't go far online without coming across videos that are using synthetic voices that mimic human speech for their audio transcriptions. As many videos shared on social media are often short and will be overlaid with music and text, they are cutting out a significant chunk of viewers with more diverse needs. 

Those with visual impairment can benefit from the addition of AI voiceovers, as can content creators that may have difficulty with speech or that speak a different language. The key to using these in video content is accessibility – and in 2023 accessibility is the top goal for businesses online.

What can text-to-speech software do? 

While anyone can go online and find text-to-speech software, not all providers are designed in the same way. To really take the hard work out of audio transcription and minimize the costs typically associated with this, leading photo and video editing platform CapCut has stepped into the fray with their software.

When getting to grips with this, you'll be amazed to find that you can either create an account or edit directly online by simply dragging and dropping files and letting the highly intuitive software go to work. 

This software creates lifelike voiceovers, has a comprehensive range of templates to convert text to speech all in one click, and all voices can be customized to make them sound as authentic as you'd like. 

One of the biggest advantages of using CapCut is the fact that it has the ability to generate human-sounding voices in a host of different languages, from English to Korean, Portuguese, Spanish, Indonesian, Russian, Arabic, French, and so many more.

Not only will you be able to choose between male and female voices, but also to dynamically switch between the two, and even adjust tones, speech rate, volume, and pitch with customizable audio parameters that include fade-in and fade-out, noise removal, and everything in between. There is also an and an array of other video editing tools, so why not head on over to CapCut now?

With the wide range of capabilities and the benefits of adding AI voiceovers to videos, online businesses will certainly set themselves apart from the competition when diversifying their content and improving its accessibility.

Lee Enterprises newsroom and editorial were not involved in the creation of this content.